Marketing and branding are closely related concepts which is why they are often confused or lumped together but they have distinct roles and purposes within the realm of business and promotion. Marketing refers to the activities a company undertakes to…

SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). The ultimate goal of SEO is to increase organic (non-paid) traffic to a website by enhancing…