Marketing and branding are closely related concepts which is why they are often confused or lumped together but they have distinct roles and purposes within the realm of business and promotion.
Marketing refers to the activities a company undertakes to promote and sell its products or services. It encompasses a range of tactics and strategies aimed at reaching potential customers, generating leads, and ultimately driving sales back to the business. Marketing involves market research, advertising, public relations, sales promotions, and other efforts to communicate the value of a product or service to consumers. The goal of marketing is to increase brand awareness, attract customers, and ultimately generate revenue.
Branding, on the other hand, is the process of creating a unique identity and image for a product, service, or company in the minds of consumers. It involves defining the core values, mission, and personality of the brand, as well as establishing a consistent visual identity through elements such as logos, colors, and typography. Effective branding builds trust and loyalty among consumers, differentiates a company from its competitors, and can command premium pricing. Branding is not just about a logo or a catchy slogan; it’s about shaping perceptions and emotional connections with customers making them think they are buying more then just a product.